Wedge Co-ops

Problem
The Wedge Community Co-op needed a creative partner who could bring cohesion and clarity to a brand with many moving parts. As a longstanding community hub with multiple priorities—supporting local farmers, promoting sustainability, and serving a diverse membership—their messaging risked becoming fragmented across platforms and touchpoints. They required a Creative Director who could refine their visual identity, streamline communications, and ensure the brand’s values came through consistently, whether in-store, online, or in broader community campaigns.

How I Solved It
As a contracted Creative Director, I developed a brand framework that aligned The Wedge’s mission with clear, consistent storytelling. I refreshed their visual identity to feel modern yet rooted in community, and introduced design systems that could flex across print, digital, and in-store environments. By creating cohesive campaigns, refining signage, and elevating member communications, I ensured every touchpoint reinforced the co-op’s values of sustainability, local support, and accessibility. This unified approach not only strengthened brand recognition but also deepened trust and engagement among members and shoppers.