Jolly Time
Problem
JOLLY TIME Pop Corn is a centennial company that recently underwent a rebrand led by Interact Brands. They initially brought me on to help design a co-branded SpongeBob SquarePants packaging project, which later expanded into applying their new brand system across their full packaging lineup. Since then, I’ve also supported the brand through print and digital advertising, business suite materials, and additional creative projects.
How I Solved It
I helped bridge the gap between JOLLY TIME’s newly established brand direction and its real-world application across a wide range of consumer touch points. By developing packaging systems that stayed true to the refreshed identity while remaining flexible for promotions, co-branded partnerships, and product variations, I helped create a more cohesive and recognizable brand presence. I also extended that consistency into print, digital advertising, and business materials, ensuring the brand felt unified and polished across every customer interaction.
Project Overview:
My Role: Sr. Graphic Designer + Production Design
Date: 2025-2026
Scope: Original Packaging Design, Brand Expansion, and Package Production Design
Deliverables: Carton, Jar, & Poly Packaging, Business Cards, Advertising, Etc
Tools Used: Illustrator, InDesign, Photoshop
Collaborators: Interact Agency
SpongeBob Squarepants
mini packaging
JOLLY TIME teamed up with Paramount Pictures for a standout co-branded mini popcorn package that brought movie-night nostalgia straight to consumers’ hands.
What kid from the 90’s wouldn’t be excited about this project. I worked with the creative director of SpongeBob at Paramount to go over the brands guidelines and then worked on three different flavors. This project was picked up by Target and is will be JOLLY TIME’s first product on shelf there. All graphic design was done by me. Illustrations were pulled directly from the SpongeBob franchise.
