Insight Brewing

Problem
When I joined Insight Brewing as Senior Graphic Designer, the company was in a pivotal phase of growth. Its distribution was expanding nationally, but its visual systems hadn’t yet evolved to support that scale. Packaging, point-of-sale displays, and promotional materials varied across markets, creating inconsistencies in brand perception. In addition, the brewery was launching new product lines without a unified creative strategy to tie them together. There was a need for a stronger design framework that could support both the operational growth and the storytelling behind the brand.

How I Solved It

To address these challenges, I developed a cohesive packaging and display system that streamlined production and ensured brand consistency across all distribution channels. I also created new sub-brands and seasonal product identities that aligned with Insight’s playful, adventurous tone while appealing to a broader national audience. Beyond packaging, I designed for advertising campaigns and event branding that elevated the brewery’s visibility and strengthened its connection to customers.